Proficient With - Jira, Confluence, Periscope, Looker, Adobe Suite, Addepar, Black Diamond, eMoney, Excel
Skills and Awards - Agile Project Management, Creating User Personas, SQL, Javascript, CSS, Tailwind, React, Gatsby, High Emotional Intelligence, Attunement, Market Research, Understanding Client Pain, Competitive Intelligence, Positioning, Messaging, Branding, Eagle Scout

COLLIN LAWRENCE

Product Manager

Hey, it’s great to meet you!

I’m Collin Lawrence and my superpower is the ability to deeply understand both the customer and the market, then seamlessly translate that into a product vision. I can anticipate needs before they're even voiced, balancing strategic insights with tactical execution to drive impactful results.

My Story

I’ll skip the part about working in public accounting (might start crying). I’ve had a great ride in tech. I’ve been a relationship manager, solutions consultant, services sales consultant, product manager and on-the-side developer.

Through the years I’ve mastered the skill of listening to people (and/or their data) and fixing their problems.

While I’ve had a lot of success in these areas, it wasn’t until I started a web development side business that I realized my greatest strength (and my heart) lies in product strategy and development.

How groceries and coding got me into product

In order to break into product management I taught myself how to code. When grocery inflation started to hit hard I decided to start Oshin Digital, a web marketing side venture. I combined my past marketing experience with my coding and design skills to create bespoke websites that told business’ product stories in remarkable ways - all while using a product management methodology.

The results were astounding - I saw an average of a 25% increase in outreach on sites after redoing them. I was getting people’s messages across clearly and positioning their products in ways that were driving meaningful impact.

Tools and Soft Skills

Data Analysis- I'm really good at drawing accurate conclusions and creating actionable solutions from data.

Team Focused- “If you want to go fast go alone, if you want to go far, go together.” My team and our cross-functional teams are a huge priority to me. I leverage EQ and attunement to maximize our collective happiness and productivity.

Communication - As with marketing, communicating with colleagues and stakeholders requires thought and care. I am a very thoughtful and efficient communicator, attuning my message with my audience to ensure maximum understanding.

Leadership - Experience leading and forming teams. Ability to get people to do what I need without being their boss.

Experience

2012 Holtzinger Fruit Co - Asst. Marketing Mgr.

Apple Packer and Seller Serving 38 Countries

Pioneered several successful marketing efforts including direct to consumer outreach and grower appreciation campaigns. Reduced marketing overhead by 90%. Reported directly to Director of Marketing. Engineered A/B tests and focus groups.

2016 Moss Adams - Consulting Associate

Largest Public Accounting Firm With Headquarters in Western US

Worked in restructuring consulting. Consulted distressed firms using deep data analysis skills to create strategic plans and financial models to regain profitability. Optimized specific workflows to reduce completion time from seven days to two.

2017 Tolleson Wealth - Advisory Analyst

Dallas’ Premier Family Office Taking Care of All Things Financial for the Ultra Wealthy

Leveraged and honed EQ skills to understand client concerns and present investment and financial data in a way that successfully addressed their problems and boosted retention. Collaborated with six independent teams to achieve superior client outcomes.

2019 Addepar - Implementation Manager+

World’s Leading SaaS Wealth Suite With Over $4.5T Assets on Platform

Wore several hats including relationship manager, solutions consultant, implementation manager and services sales consultant. Served as communications hub for five different departments. Using data analysis and communication, boosted client retention by over 25%. Enhanced workflow efficiencies by over 500%. Served as charter member of services sales team.

2022 SS&C Black Diamond - Product Manager

Multi-Award Winning SaaS Wealth Management Platform

Identified opportunities for new product features using platform analytics, client interviews and industry surveying to drive roadmap thought leadership and maximize client value in previously overlooked areas. Listened to clients and their data to understand currently under-served product areas to boost retention and profitability.

2022 Oshin Digital - Co-Founder & Head of Product

Disruptive Digital Marketing Startup

Identified massive opportunity in the web design and development space. While 90% of the population was using WordPress and pre-built templates I turned to custom coding, design and copywriting to deliver websites that increased inbound outreach by over 30% on average!